Google announced that they will pull the plug on Google Reader. This brings the total number of services and features that Google has closed since they began spring cleaning in 2011 to 70. User uproar, petitions and begging could revive Reader. So far though it appears Google has anticipated the uproar and will kill Reader.
Feedly, I am moving over
Feedly will benefit from from Google Reader users migrating to their product. They announced increases in bandwidth and adding new servers to welcome new Reader customers. I synchronized my Reader account with Feedly this morning.
Social Media Today’s Daniel Zeevi posts “How to Transition From Google Reader to Feedly: Plus Other RSS Reader Alternatives”
Google is focusing resources on what is doing well
I see the move as axing a service I use daily, but Google looks at it as a way to focus its resources on other more successful products. Focusing on what you do well is an accepted strategy for success.
Why I use Google Reader
I use Reader to keep up on new trends and monitor my favorite blogs all in one place. Instead of checking in to each blog or waiting for a newsletter, I have one place to keep up on all my information feeds.
Most Blogs make it easy to subscribe to RSS feeds so I add any new sources easily by clicking on their RSS icon.
I can scan all my feeds, click on anything I want to read right away and star other articles for later reading.
Using Reader lets me Newsjack trending stories that apply to my blog like this story.
I am using Reader more, not less. I am learning to use other applications with Reader such as sharing to Twitter and Goggle+ from within Reader.
Us users are probably not enough to deflect the Google axe. Yesterday’s initial hoopla seems to have died down.
Google realized there would be an initial reaction when they released the news. I will monitor Reader today to see how much more activity than Thursday’s is generated.
Brian Shih, former Google Reader Project Manager, adds his insights
The Next Web posted Emil Protalinski’s thoughts including Brian Shih’s piece on Quora. Shih left Google in 2011 while he was the Google Reader Product Manager so his insights are informative even though they do not represent Google’s official stance.
Reader team members truly understood social as reader was a vehicle to share. Actual sharing activity dropped once Google pushed users to sharing on Google+. Shih calls this the “share-pocalypse.” I believe the drop was also a due to how new G+ was. With the increase of G+ adoption, Reader activity has not been enough to save it.
I see a lot of Buzz on Google Reader and here are some reference links as well
Number Two trend on Twitter 14 March 2013
Dropped off top Ten Twitter Trends 15 march 2013
What Is RSS and how does it help My Business? Overview of RSS
Google Reader’s Death Is Proof That RSS Always Suffered From Lack Of Consumer Appeal TechCruch Drew Olanoff
Buzz Feed’s Rob Fishman has an excellent post detailing the life of Google Reader: “Google’s Lost Social Network”
Will petitions and user anger make a difference? Julie Zeveloff at SAI hopes so.